Our team has spent the last 20 years building this model in collaboration with many other individuals and institutions including HEPCA, The EEAA, The Red Sea Protectorate, and the Egyptian Chamber of Diving and Watersports. 

Our organization is spearheading a community based alliance, which has taken the initiative in managing our environmental challenges. The work being carried out is truly monumental and a testament to the commitment of the Marsa Alam and Red Sea community. 

Our most significant achievement in conservation of biodiversity has been our active involvement in the declaration of national parks and protectorates, which will ensure that these vital resources are recognized for their diversity and economic value; sites such as Shaab Sammadai (Dolphin House) home to over 100 spinner dolphins or Wadi El Gemal protectorate, which encompasses 80 km of coastline, islands, and desert. In a harsh region of dry desert and little fresh water resources, these precious eco-systems sustain marine life, terrestrial life, the Bedouins, and the tourism industry.

The most important element of these protectorates is the Bedouins that call these sites home. Part of our tourism practices are designed to integrate cultural encounters into the tourism experience to ensure a means of income for the livelihood of the local tribes. Many of these Bedouins have been educated and are now acting as tour guides and hosts, promoting their culture and way of life. Part of our campaign has included raising awareness about the cultural heritage of the Bedouin tribes and their continued marginalization from the tourism industry due to unsustainable tourism practices. To counter these effects, our team is actively promoting the Bedouin culture and integrating this into the tourism experience.

Other Bedouins (who have traditionally been fisherman) are finding that working as skippers and boat captains is much more profitable and ensures a steady income from the tourism industry. These fishermen still get the satisfaction of working in the sea, with added benefits such as less work hours, higher income, and job stability.

We encourage the Bedouins by integrating them into the tourism industry, while allowing them to continue living in their traditional ways.

One of the ways in which we are actively increasing benefit of tourism to the local community is through destination marketing and community based alliances. We are actively working with and supporting like minded businesses/organizations/responsible tourism development planners, and are regularly holding community based clean-up projects and other grass roots initiatives.

We work closely with Egypt’s leading NGO HEPCA, which oversees our solid waste management facility in the southern Red Sea along with many other environmental initiatives. According to their latest figures, there facility has collected nearly 1 million kilograms of waste since its inception.

One of HEPCA’s most successful environmental initiatives is there mooring system for the Red Sea, which is currently the largest mooring system in the world. This works is ensuring that our coral reefs are not damaged by the many boats anchoring on the reef.

Through our active involvement and support of HEPCA, our company is setting the standard for responsible tourism practices. We are closely involved with a wide range of efforts including; resource monitoring & management, public awareness campaigns, solid waste management strategy, mooring system, and community development.

A major part of our success and status as the leading diving destination in the south is due to these efforts that we are spearheading in collaboration with HEPCA and other environmental authorities.

One of our long-term plans is the creation of a conservation and heritage center, which will memorialize the bio-logical diversity and cultural heritage of the Red Sea. The center will celebrate the history, bio-diversity, and natural heritage of Marsa Alam with the many visiting tourists, and will stand as a testament to Marsa Alam’s long term commitment to sustainable development and conservation.